RapportIQ product

From local signals to this week’s growth plan.

Know what customers are saying, what nearby people are searching for, where your local presence is weak and why competitors are getting chosen.

Weekly local growth brief
Overview Reputation Demand Visibility
Good morning, Billu’sUpdated today
Reviews answered62%3 urgent
Search opportunity+34%Private dining
Visibility score714 gaps found
Priority oneReply to three urgent reviews

Thoughtful drafts are ready for your approval.

Priority twoAdd “private dining” to your profile

Nearby search demand increased this month.

Priority threeConfirm your weekend hours

Two nearby competitors recently updated theirs.

Reputation

Know where customer trust needs attention.

See response gaps, urgent complaints and recurring customer themes without reading every review one by one.

  • Prioritise reviews that need a response
  • Track sentiment and recurring experience themes
  • Review thoughtful reply drafts before they go public
Reviews needing attentionLive signal
★★
Slow lunch serviceThree similar comments this week
Urgent
★★★★★
Great family experienceMentions staff and children’s menu
Theme
★★★
Reply still outstandingPosted four days ago
Draft ready
★★★★
38% of recent reviews unansweredVisible trust gap compared with local leaders
Action

Local SEO In development

Close the gaps that stop nearby customers finding you.

RapportIQ checks the signals that shape local discovery and translates the gaps into plain-English fixes.

  • Missing services, categories and profile details
  • Stale posts, photos and unanswered questions
  • Customer language worth reflecting in your profile
Google profile opportunities4 gaps found
Service missing: Emergency call-outHigh-intent demand is not reflected in your profile
Add
Photos have gone staleNo new customer-facing images in 67 days
Refresh
Two questions remain unansweredProspective customers are waiting for clarity
Reply
Secondary category opportunityA relevant category appears across local leaders
Review

Search demand

See what nearby customers want before they choose.

Understand the real phrases people use for services, dishes and experiences in your area, then spot demand your profile does not yet capture.

  • Local search themes and estimated demand
  • Fast-growing services and occasions
  • Clear links between demand and profile gaps
Nearby customer demandLast month
01
Emergency plumber near me1,200 estimated searches
+18%
02
Best biryani Sydney880 estimated searches
+9%
03
Kids dentist open Saturday590 estimated searches
+12%
04
Private dining near me410 estimated searches
Missing

Competitor intelligence

See who is getting chosen locally and the visible reasons why.

Compare the signals customers can see, so competitor activity becomes a useful benchmark instead of background noise.

  • Review volume, rating and response behaviour
  • Services, categories and profile freshness
  • Practical gaps you can realistically close
Local competitor snapshotWithin 8 km
01
Your business4.4 rating · 62% replies · 71 visibility
You
02
Local competitor A4.5 rating · 96% replies · weekend hours listed
Leading
03
Local competitor B4.2 rating · fresh photos · stronger service coverage
Visible
04
Your clearest opportunityReply coverage and two missing high-demand services
Fix

Weekly actions

Three useful actions, not another dashboard to manage.

RapportIQ weighs urgency, opportunity and effort, then gives the owner a short plan that fits into a real working week.

  • Prioritised by likely business impact
  • Prepared copy and changes where possible
  • Progress that carries into next week’s brief
This week’s action planAbout 12 minutes
1
Approve three urgent review repliesProtect trust · drafts are ready
Now
2
Add the service customers already search forCapture demand · suggested wording included
5 min
3
Refresh your weekend business detailsClose a competitor gap · verify before publishing
3 min

Growth

Grow the reviews and reach that move your ranking.

Rating is arithmetic and volume is the lever. Ask a whole customer list at once, then run one promotion everywhere it needs to go.

  • Review campaigns with the follow-ups handled
  • One promotion across Google, Facebook and Instagram
  • Every draft checked against each platform’s rules
Grow reviews and reachReady to send
1
Ask 40 recent customers for a reviewYou are 12 behind a nearby rival each month
Send
2
Run a Tuesday promotionYour quietest day, and your last promo lifted it 18%
Compose
3
One post, three platformsGoogle, Facebook and Instagram, checked against each limit
Publish

Social Presence

Turn your best reviews into social content.

RapportIQ reads what customers already love and drafts ready-to-publish posts, so your reputation shows up where new customers are looking - no copywriter needed.

  • Post drafts written from the reviews customers love
  • One draft sized for Facebook, Instagram and LinkedIn
  • A social presence score that tracks your reach
  • A content calendar to plan and schedule ahead
Reviews to social contentDraft ready
1
“Best coffee in the city”, drafted for FacebookPulled from this week’s five-star reviews
Post
2
Instagram caption ready to scheduleOn-brand and sized for the feed
Schedule
3
Social presence score: 68Up 6 this month as reviews turn into posts
Track

WhatsApp Assistant

The important part reaches you where you already work.

Receive a concise weekly summary, open the supporting evidence and approve prepared actions without spending your day inside analytics tools.

  • Weekly summary by WhatsApp or email
  • Urgent alerts when reputation needs attention
  • Owner approval before public actions
  • Run RapportIQ from WhatsApp
RRapportIQWhatsApp assistant
MONDAY, 8:05 AM

Three things are worth your attention this week.

1

Reply to 3 urgent reviewsDrafts are ready.

2

Add “private dining”Nearby demand is up.

3

Confirm weekend hoursKeep discovery accurate.

AI Visibility / AEO In development

Be the business the AI recommends.

People no longer only search. They ask an assistant to answer a real question or handle the whole task. “Is this treatment safe during pregnancy?” pulls a Google AI Overview built from sources it trusts. “Plan a custom Cabo trip for two couples under $6k” makes ChatGPT shortlist specific providers. RapportIQ works on both: whether your business is the answer, and whether it is the recommendation.

  • The real questions and briefs buyers hand an AI in your field, not keywords
  • The levers that decide whether an assistant can confidently recommend you
  • Whether you are named or a rival is, across four AI engines, with the reason
AI recommendation checkIn development
What the buyer asked ChatGPT

“Plan a 5-day Cabo trip for two couples, adults-only feel, ocean-view suite, great food, under $6k, first week of March.”

0/3times the assistant named you
ChatGPTGeminiPerplexityAI Overview
01
A rival travel advisorNamed first, with detailed Cabo package pages and 40+ recent reviews
Named
02
Another agencyCited from a ‘best luxury travel advisors’ roundup ChatGPT trusts
Named
03
Your businessNot shortlisted: no custom-itinerary page, thin proof for ‘under budget’
Missing
04
The fixPublish a custom-trip page and gather reviews that name budget and food
Fix

How it works

What you will get with RapportIQ

Map the real questions and briefs, not keywords

RapportIQ builds the multi-constraint questions and requests buyers actually hand an assistant in your field and region, drawn from how people really ask rather than invented search terms.

Example briefs buyers send
“Is this treatment safe during pregnancy?” “Plan a custom Cabo trip for two couples under $6k” “Family lawyer for interstate custody, payment plans”

Make your business one the AI can recommend

An assistant only names a business it can read and trust. RapportIQ surfaces the levers that decide it, and shows where yours fall short.

Levers RapportIQ checks
Structured business details Service and specialty depth Review evidence for the exact asks Cited in the sources AI trusts

See when the AI picks a rival, and why

RapportIQ samples the same brief across four engines and reports back, then turns each gap into a fix in your weekly brief.

What each check returns
Whether you are named, or a rival is What the AI said about you Which competitor it picked, and why The fix, added to your weekly brief

Sampled across ChatGPT, Gemini, Perplexity and Google AI Overview.

FAQs

How each part of RapportIQ works.

Reputation: how does RapportIQ help with reviews?

RapportIQ reads across your review platforms, flags the ones that need a response first and tracks sentiment and recurring experience themes over time. It prepares thoughtful reply drafts for your approval, so you can see and close trust gaps, like unanswered reviews, before customers notice them.

Local SEO: what does it check on my profile?

It reviews the signals that shape local discovery: missing services and categories, stale photos and posts, unanswered profile questions and the customer language worth reflecting in your listing. Each gap comes back as a plain-English fix rather than a technical audit you have to interpret.

Search demand: how do you know what nearby customers want?

RapportIQ surfaces the real phrases people use for services, dishes and occasions in your area, with estimated demand and what is growing. It then links that demand to gaps in your profile, so you can capture high-intent searches you are currently missing.

Competitors: what can I actually see about them?

It benchmarks the signals customers can see for themselves, such as review volume, rating and reply behaviour, service coverage, categories and profile freshness, against nearby businesses. The point is not to obsess over rivals but to highlight the practical gaps you can realistically close.

Weekly actions: how does the plan work?

RapportIQ weighs urgency, opportunity and effort, then gives you three prioritised actions for the week with prepared copy and changes where possible. Progress carries into the next brief, so nothing important gets lost between weeks.

Growth: how does RapportIQ help me grow?

Rating is arithmetic and volume is the lever, so RapportIQ runs review campaigns that ask a whole customer list at once and handle the follow-ups. It also composes one promotion for Google, Facebook and Instagram, with every draft checked against each platform’s rules before it goes out.

Social Presence: what does RapportIQ post for me?

RapportIQ turns the reviews customers love into ready-to-publish social posts, drafted and sized for Facebook, Instagram and LinkedIn. It tracks a social presence score so you can see your reach grow, and a content calendar helps you plan and schedule ahead. You approve every draft before it goes out.

WhatsApp Assistant: where do I receive updates?

A concise summary reaches you by WhatsApp or email, with urgent alerts when your reputation needs attention. You can open the supporting evidence and approve prepared actions without living inside a dashboard.

AI Visibility / AEO: what is it and is it available yet?

As people ask assistants like ChatGPT, Gemini and Google AI Overview to answer questions and handle whole tasks, RapportIQ checks whether your business is the answer they give and the provider they recommend, across engines, with the reason and the fix. This capability is in development.

How does the 3-day trial work?

Start with your business details, connect the supported local signals and use RapportIQ for 3 days before deciding whether it belongs in your weekly routine.